Making sense of SEO for the healthcare and medical industry
There are 3.5 billion Google searches every day, and Google’s own data suggests that many of those searches are for healthcare products or services you offer. 72% of U.S. Internet users have gone to search engines in the past year specifically for health-related information.
The “traditional” paths for a patient look for a provider still exist, but according to the Google study titled The Digital Journey to Wellness, a whopping 77% of patients use online search prior to booking an appointment.
So how do you, as a healthcare business, ensure that when people search for your product or service, you’ll show up first in the search results instead of your competitors?
The practice of increasing your rankings in search engines is referred to as SEO, or Search Engine Optimization. We integrate technical solutions with your website, then add content strategy, PR campaigns, and social media marketing to increase your visibility in search engines like Google, Yahoo, and Bing.